Chanel Store to Open in Williamsburg, Brooklyn this June
Chanel is finally making its move into the trendy world of Brooklyn. That’s right, the French luxury brand is set to open a new store in Williamsburg this June. Because if there’s one thing that screams “Brooklyn,” it’s a Chanel store selling overpriced beauty and fragrance products. According to a government construction announcement, the store will be located on North 6th Street near Berry Street. Here, you can enjoy your luxury shopping experience while surrounded by hipsters and artisanal coffee shops. And if you’re someone living pay-check to paycheck, get ready to spend your hard-earned cash on products you probably can’t even pronounce, because Chanel is coming to Brooklyn.
It seems like luxury brands are starting to realize that Manhattan isn’t the only place to find wealthy customers. But it don’t seems like Khaite cares to much though, because she still decided to open her store in Soho Manhattan. For Chanel however, the move into Williamsburg is just the beginning, as other high-end brands like Hermès are also eyeing the trendy neighborhood.
In fact, Hermès is planning a pop-up store this summer followed by a two-story flagship in 2026. And where will these stores be located? You guessed it – catty-cornered from Chanel’s new store, creating a new hub for luxury retail in the area. Because why bother with the crowded streets of Manhattan when you can have a luxurious shopping experience in the heart of Brooklyn?
Shopping in Williamsburg: From Cartier to H&M and Everything in Between
Oh, Williamsburg – the new shopping destination for both luxury and mass-market brands alike. It seems like every brand wants a piece of the action in this trendy neighborhood. From Cartier to Bvlgari, Marc Jacobs to H&M, Glossier to D.S. & Durga, there’s something for every shopper. And if you’re in the market for beauty and fragrance products, Williamsburg has got you covered. With stores like Le Labo, Diptyque, and Credo Beauty all within a few blocks of each other. Who needs Manhattan when you have all of this retail goodness right here in Brooklyn? Let’s just hope they don’t end up like Bed Bath & Beyond.
It’s no surprise that national and luxury international retailers have been eyeing vibrant and hip neighborhoods like Williamsburg and Park Slope for years. Because the pandemic shifting consumer behavior towards more localized shopping. These neighborhoods have become even more attractive to retailers looking for stability and steady foot traffic from nearby residents. It’s only a matter of time before luxury shoppers start popping up to the site.
In contrast, office and tourist-dependent corridors like Fulton Street in lower Manhattan have seen a significant drop in foot traffic. This lead to more than 40% decline in asking rents compared to pre-pandemic levels. It’s clear that retailers are rethinking their strategies and shifting their focus towards neighborhood-based retail experiences in areas like Williamsburg and Park Slope.
The Rise of Luxury Retail in Williamsburg
Looks like Williamsburg is booming not just in terms of retail but also in real estate development. Many new luxury residential units being constructed. While this may indicate a strong disposable income among area residents, it could also contribute to further gentrification and displacement of long-time residents. Some of these residents may not be able to afford the rising cost of living in the neighborhood. Seeing how luxury brands and development shape Williamsburg’s future will be interesting.
Chanel store opening in Williamsburg is a clear indication of the neighborhood’s increasing appeal as a luxury retail destination. With more high-end brands like Hermès planning to open stores in the area. Williamsburg is likely to become a major hub for luxury shopping, drawing in both local and global shoppers. The strong disposable income of area residents, coupled with the neighborhood’s reputation as a trendy and vibrant area. This makes it an attractive location for luxury brands looking to expand their reach beyond Manhattan.